Promoting and Marketing Your Wedding Business

India is quite popular for its big fat colourful wedding culture. There are so many different rituals and customs that are followed in various traditions of Indian wedding. Everyone tries to make their wedding more colourful, vibrant and fun. Over the years, wedding in India has become one of the fastest growing business opportunities apart from being a symbol of culture. With every passing year, Indian weddings are becoming bigger and better. So, it has a direct effect on wedding business all over India. This business involves designers, caterers and even the wedding planners. To get more customers and clients, marketing your wedding business is very important through different medias.

Promoting and Marketing your wedding business in india


Growth of Wedding Industry in India

There are a lot of functions held during the wedding in India and one has to make sure everything is very well-arranged and organized. For a well-planned and organized wedding, a professional wedding planner is very much important. A professional wedding planner company takes care of everything and thus the demand of these professionals are also increasing every day. The wedding industry in India is growing every year. The statistics of the recent past have shown that the total value of this industry is over Rs 100,000 crore. Besides that, it is also growing every year by 25 to 30 %. An estimation of the total cost of a wedding with all the expenses included can be between Rs 5 lakhs to Rs 5 crore in India. It has been seen that in India a person spends almost one fifth of the total wealth accumulated in his lifetime on the wedding function. For the last few years, Indian wedding has become more of a luxurious and lavish ceremony. People spend lakhs and even crores for these weddings. Starting from buying designer dresses, ornaments to renting a place and decoration can cost a lot. When people are spending so much money on their wedding, they expect it to be a big fat wedding with lavish arrangements. Thus, the demand of wedding professionals is also increasing. In this Indian wedding scenario, most of the profit is earned by the wedding industry. One having a wedding business can make a huge money from this big fat Indian wedding ceremonies. The only reason behind the success and growth of the businesses related to Indian wedding is the people’s expectations and wish to have the best and the biggest wedding is increasing every day.

Ways To Market Your Wedding Business

If you have a wedding business of your own then it is very important to promote and market it. In this new era, it is essential to have an online presence of your business. Thus, you need to have a website of your own business. Since, there are several other such businesses related to wedding in India, it is vital to stand out in the crowd. Here are some excellent ways to market your business for wedding in India:

- Internet

This is one of the most powerful mediums nowadays. With the help of this you can market or promote your business. There are a lot of options available to advertise your business in internet. One of the most used and efficient way to market your business is via social networking sites like Facebook, Twitter and Pinterest. You have to create a business page on this social media to promote your business. You have to post something interesting, informative and innovative about your business to attract people. Offers and discounts can do a great job for the new businesses.

social media marketing your wedding business

- Publishing in Newspaper & Magazines

There are many fashion magazines that dedicate a section for weddings. Even there are many magazines especially for the wedding. You can advertise your wedding planning business in these magazines to promote it. It is undoubtedly a great way to get attention of many. Same for the newspapers as it reaches every houses in the morning. People will be able to know about your business from the advertisements published in the newspapers and magazines.

- Television & Radio

Electronics media also plays a vital role for advertising. The wedding market has flourished a lot due to its glam quotient. One can witness the glamour and fun factor in a Television advertisement in a better way. Even a lot of people listen to radio on their way to office or anywhere. So, it will be really a great idea to promote your business with the help of radio.

- Advertise Online

Advertisements for promoting and marketing your business is not only limited to electronics and print media. You can use online websites too for advertising your business. You can advertise about your business related to the wedding industry online and get a lot of customers and clients for that. It is a really effective way to promote. One of the most reliable and reputed online website for advertising your business is our wedding directory.

Why To Choose

One of the most effective ways to advertise your business is to promote it is via an online portal. is one of the most reliable online wedding directory and portal with all the essential information about the wedding vendors. When a person search for the best banquet hall, catering, DJs, bridal makeup artists or parlours and anything related to their wedding on this site, they get all the information about the best and most reliable vendors. Since our portal is quite popular and many Indians search for different wedding vendors based on different cities all over the country, you can advertise your wedding business here. Whether you provide wedding planner service or dress, jewelleries, mehendi, dancing professionals and anything related to an Indian wedding, you can choose for that. Your advertisement will reach automatically to your target audience. You can thus expect a lot of leads and clients for your business.


Nowadays, people hardly follow Televisions, newspapers and radio to plan their wedding. The main and most important source that they rely on is internet. being the most reliable and popular matrimony directory in the wedding industry, people rely on this wedding portal a lot. So, in order to promote the proficiency, experience and versatility of your wedding business, you cannot find a better place than this website. You have to make sure that your register and submit your business listing along with all the valid information on this site. This is the most cost effective and efficient way to market your wedding business.

April 03, 2017